My journey into jewelry began at a young age with a fascination for jewels and precious metals — if it shimmered, it had my attention. The love of adornment is in my blood. My maternal Moroccan heritage includes three generations of jewelers, so my connection to the craft is both ancestral and deeply personal.

I began creating in the midst of the pandemic, channeling my lifelong curiosity and youthful eccentricity into bold, sculptural designs inspired by high fashion, nature, and simplicity. My work is driven by a desire to bridge the gap between trend and fine art — weaving in Gen Z aesthetics with a deeper understanding of fidget culture and mental health.

To me, jewelry isn’t just an accessory — it’s a narrative. Each piece I make tells a story, inviting the wearer to connect with it on a personal level. My goal is to remind us of beautiful, simple moments where we celebrate life, expression, and individuality.